by admin | May 13, 2014 | |
Royal Opera House Of all the noises known to man, opera is the most expensive - Molière The Challenge To explore the Collections, Brand and House-style of the Royal Opera brand to create designs suitable for Friends of the Royal Opera House, exclusive retail online and the Royal Opera House Shop in Covent Garden. The project involved working with the Licensing manager Gwyneth Campling initially to explore the very large collection documenting its history both for ballet and opera. These works are a brilliant record of the nature of theatre, performance and the back stage elements which make up the history of the place. In addition, time was spent working with Robert Perry, the Manager of Retail and Merchandising. It is never easy getting to grips with a unique brand and retail operation but the opportunities were abundant to express these visually and with quality. About the Royal Opera House: The Royal Opera House is a major performing arts venue in London’s Covent Garden and is the home of The Royal Opera, The Royal Ballet and the Orchestra of the Royal Opera House. Each season: Over 600,000 people attend performances at Covent Garden 95,000 people participate in education and access events Over 2,000,000 listen to radio broadcasts Over 1,000,000 watch each televised performance. Project Overview & Solutions If a man loves the labour of his trade, apart from any question of success or fame, the gods have called him - Robert Louis Stevenson Although the Opera House Archive was rich in potential it was also very specific and the solution demanded more brand-focused designs for the project. A number of different ideas...
